Data protection is of a particularly high priority for the management of adsmallorca.com, hereinafter referred to as “Operator.” The use of the website is generally possible without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, the processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject. The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always in line with the General Data Protection Regulation and in accordance with the applicable country-specific data protection provisions. By means of this privacy policy, our company would like to inform the public about the type, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this privacy policy. As the controller for the processing, the Operator has implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, internet-based data transmissions can, in principle, have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transfer personal data to us by alternative means, for example by telephone.

1. Definitions
This privacy policy is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public, as well as for our customers and business partners. To ensure this, we would like to first explain the terminology used. We use, among others, the following terms in this privacy policy:

a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor
Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient
Recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party
Third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent of the data subject is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Here’s the English translation of the next sections:

2. Name and Address of the Controller
The controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions related to data protection is: Data Protection Department, Manuel Cortez, Xabec 1, 07610 Palma.

3. Cookies
The Operator’s web pages use cookies. Cookies are text files that are stored in a computer system via an Internet browser. Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.
Through the use of cookies, the Operator can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as mentioned earlier, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. The website user who uses cookies, for example, does not have to enter access data each time the website is accessed because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding adjustment of the Internet browser used and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.

4. Collection of General Data and Information
The Operator’s website collects a series of general data and information with each visit to the website by a data subject or by an automated system. This general data and information are stored in the server’s log files. The data collected may include (1) the types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as the referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems. The IP address of users is shortened within the member states of the EU and the European Economic Area. This shortening removes the personal reference of your IP address. Within the framework of the data processing agreement that the website operators have concluded with Google Inc., Google uses the collected data to create an analysis of website usage and activity and to provide related services connected to Internet use. The data collected is used solely for statistical evaluation and improvement of the website. However, the website operator reserves the right to retrospectively check the server log files if there are concrete indications of unlawful use.

When using this general data and information, the Operator does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. These anonymously collected data and information are therefore analyzed by the Operator statistically and further with the aim of increasing data protection and data security in our enterprise, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock symbol in your browser’s address bar. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

5. Registration on Our Website
The data subject has the option to register on the website of the controller by providing personal data. The personal data transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for their own purposes. The controller may arrange for the transfer to one or more processors, for example, a parcel service provider, who will also use the personal data exclusively for internal purposes attributable to the controller.

By registering on the website of the controller, the IP address assigned by the Internet Service Provider (ISP) of the data subject, the date, and the time of registration are also stored. The storage of this data takes place against the backdrop that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate committed offenses. In this respect, the storage of this data is necessary to safeguard the controller. In principle, this data is not passed on to third parties unless there is a statutory obligation to transfer the data or if the transfer serves the aim of criminal prosecution.

The registration of the data subject, with the voluntary provision of personal data, allows the controller to offer the data subject content or services that can only be offered to registered users due to the nature of the matter. Registered persons are free to change the personal data specified during registration at any time or to have them completely deleted from the data stock of the controller. Upon request, the controller shall provide information to any data subject at any time about what personal data is stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, insofar as there are no statutory retention obligations. The entirety of the controller’s employees are available to the data subject as contact persons in this context.

6. Subscription to Our Newsletter
Users are given the opportunity to subscribe to our company’s newsletter on the Operator’s website. The input mask used for this purpose determines which personal data is transmitted to the controller when ordering the newsletter. The Operator informs its customers and business partners at regular intervals by means of a newsletter about company offers. The company’s newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation email in the double opt-in procedure will be sent to the email address registered by a data subject for the first time for newsletter delivery. This confirmation email is used to verify whether the owner of the email address as the data subject is authorized to receive the newsletter. When registering for the newsletter, we also store the IP address of the computer system assigned by the Internet Service Provider (ISP) and used by the data subject at the time of registration, as well as the date and time of the registration. The collection of this data is necessary to understand the (possible) misuse of the email address of a data subject at a later date and therefore serves the legal protection of the controller. The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as might be the case in the event of modifications to the newsletter offering or a change in technical circumstances. No transfer of personal data collected by the newsletter service to third parties takes place. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for the newsletter delivery, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to communicate this to the controller in another way.

7. Newsletter Tracking
The Operator’s newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, sent in HTML format, to enable log file recording and log file analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Operator may see if and when an email was opened by a data subject and which links in the email were clicked by the data subject. Such personal data collected in the newsletters containing tracking pixels are stored and analyzed by the controller to optimize the delivery of the newsletter and to better adapt the content of future newsletters to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued through the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. The Operator automatically regards a withdrawal from the receipt of the newsletter as a revocation.

8. Contact Possibility via the Website
The Operator’s website contains information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller via email or through a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data, voluntarily transmitted by a data subject to the controller, is stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

9. Routine Deletion and Blocking of Personal Data
The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject. If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or deleted in accordance with legal requirements.

10. Rights of the Data Subject
a) Right of Confirmation
Each data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether personal data concerning them are being processed. If a data subject wishes to avail themselves of this right of confirmation, they may, at any time, contact any employee of the controller.

b) Right of Access
Each data subject has the right granted by the European legislator to obtain at any time from the controller free information about their stored personal data and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:
– the purposes of the processing
– the categories of personal data concerned
– the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
– where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
– the existence of the right to request rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
– the existence of a right to lodge a complaint with a supervisory authority
– where the personal data are not collected from the data subject, any available information as to their source
– the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to avail themselves of this right of access, they may, at any time, contact any employee of the controller.

c) Right to Rectification
Each data subject has the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, they may, at any time, contact any employee of the controller.

d) Right to Erasure (Right to be Forgotten)
Each data subject has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
– The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
– The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
– The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
– The personal data have been unlawfully processed.
– The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
– The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the Operator, they may, at any time, contact any employee of the controller. An employee of the Operator shall promptly ensure that the erasure request is complied with immediately. Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employees of the Operator will arrange the necessary measures in individual cases.

e) Right of Restriction of Processing
Each data subject has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
– The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
– The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
– The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
– The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the Operator, they may, at any time, contact any employee of the controller. The employee of the Operator will arrange the restriction of the processing.

f) Right to Data Portability
Each data subject has the right granted by the European legislator to receive the personal data concerning them, which was provided to a controller, in a structured, commonly used and machine-readable format. They have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, in exercising their right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others. To assert the right to data portability, the data subject may contact any employee of the Operator at any time.

g) Right to Object
Each data subject has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time, to processing of personal data concerning them, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions. The Operator shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims. If the Operator processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the Operator to the processing for direct marketing purposes, the Operator will no longer process the personal data for these purposes. In addition, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest. To exercise the right to object, the data subject may contact any employee of the Operator directly. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use their right to object by automated means using technical specifications.

h) Automated Individual Decision-Making, Including Profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them, or similarly significantly affects them, as long as the decision (1) is not necessary

for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent. If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, the Operator shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and contest the decision. If the data subject wishes to exercise the rights concerning automated individual decision-making, they may, at any time, contact any employee of the Operator.

i) Right to Withdraw Data Protection Consent
Each data subject has the right granted by the European legislator to withdraw their consent to processing of their personal data at any time. If the data subject wishes to exercise the right to withdraw consent, they may, at any time, contact any employee of the Operator.

11. Privacy Policy for the Use and Application of Facebook
The controller has integrated components of the company Facebook on this website. Facebook is a social network. A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos, and network via friend requests, among other features. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside of the USA or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

By each call-up to one of the individual pages of this website, operated by the controller and into which a Facebook component (Facebook plug-in) is integrated, the web browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins may be accessed at https://developers.facebook.com/docs/plugins/?locale=en_EN. During the course of this technical procedure, Facebook is made aware of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Facebook, Facebook detects with each call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, for example, the “Like” button, or if the data subject submits a comment, Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook always receives, through the Facebook component, information about a visit to our website by the data subject, whenever the data subject is logged in at the same time on Facebook during the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, they may prevent this by logging out of their Facebook account before a call-up to our website is made. The data protection guideline published by Facebook, which is available at https://www.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. Also, different configuration options are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook.

Use of the Facebook Pixel
We use the so-called “Facebook Pixel” of the social network Facebook on our website. With the help of the Facebook Pixel, Facebook is able to determine the visitors of our website as a target group for the display of personalized ads (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to show our Facebook Ads only to Facebook users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on visited websites) that we transmit to Facebook (so-called “Custom Audiences”).

By using the Facebook Pixel, we aim to ensure that our Facebook Ads correspond to the potential interests of users and do not appear bothersome. Furthermore, the Facebook Pixel enables us to track the effectiveness of Facebook Ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook Ad (so-called “conversion tracking”).

12. Privacy Policy for the Use and Application of Google Translate
The controller has integrated services of Google Translate on this website. Google Translate is a function of Google that enables a company to automatically translate web pages for Internet users. The integration of Google Translate allows a company to create language-related texts and menus, and thus display language-specific content to Internet users. The operating company of Google Translate services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google Translate sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor of our website, if the visitor calls up subsequent websites that are also members of the Google network. With each call-up to a website on which the service of Google Translate is integrated, the web browser of the data subject automatically identifies itself with Google. During the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serves, among other things, to display advertisements relevant to the interests of the user.

The cookie is used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure on to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Translate may be deleted at any time via a web browser or other software programs.

Further, the data subject has the possibility of objecting to the collection of data that is generated by Google Translate, as well as the processing of this data by Google, and the chance to preclude any such processing. For this purpose, the data subject must access the link www.google.com/settings/ads from each of their web browsers and make the desired settings there. Further information and the applicable data protection provisions of Google may be accessed at https://www.google.com/intl/en/policies/privacy/.

13. Privacy Policy for the Use and Application of Google AdSense
The controller has integrated Google AdSense on this website. Google AdSense is an online service that facilitates the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites according to the content of the respective site. Google AdSense allows interest-based targeting of the Internet user, which is implemented through the generation of individual user profiles. The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of using Google AdSense is to integrate advertisements on our website. Google AdSense sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, operated by the controller and on which a Google AdSense component has been integrated, is accessed, the Internet browser on the data subject’s information technology system automatically submits data to Alphabet Inc. through the respective Google AdSense component for the purpose of online advertising and commission settlement. In the course of this technical procedure, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves, among other things, to trace the origin of visitors and clicks and subsequently facilitate commission settlements. The data subject can, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the Internet browser used and thus permanently object to the setting of cookies. Such an adjustment to the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the data subject’s information technology system. Additionally, cookies already in use by Alphabet Inc. may be deleted at any time via a web browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in Internet pages to enable a log file recording and log file analysis, which allows statistical analysis. Based on the embedded tracking pixel, Alphabet Inc. can determine if and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels are used, among other things, to evaluate visitor flows on a website. Through Google AdSense, personal data and information, including the IP address, necessary for the collection and billing of the displayed advertisements, is transmitted to Alphabet Inc. in the United States of America. These personal data are stored and processed in the United States of America. Alphabet Inc. may transfer the collected personal data to third parties through this technical procedure. Google AdSense is explained in more detail at https://www.google.com/intl/en/adsense/start/.

14. Privacy Policy for the Use and Application of Google Analytics (with Anonymization Function)
The controller has integrated the component of Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, among other things, data on the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used to optimize a website and to carry out a cost-benefit analysis of Internet advertising. The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the “_gat._anonymizeIp” application for web analytics through Google Analytics. By means of this application, the IP address of the Internet connection of the data subject is shortened by Google and anonymized when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

Google Analytics sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Google Analytics component to submit data to Google for the purpose of online analysis. In the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serves, among other things, to understand the origin of visitors and clicks and subsequently create commission settlements. Cookies are used to store personal information, such as the access time, the location from which access was made, and the frequency of visits to our website by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure on to third parties.

The data subject can, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the data subject’s information technology system. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

Furthermore, the data subject has the possibility of objecting to the collection of data that is generated by Google Analytics, and related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such processing. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through JavaScript that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled or disabled by the data subject or any other person attributable to their sphere of competence, it is possible to execute the reinstallation or reactivation of the browser add-ons. Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.

15. Privacy Policy for the Use and Application of Google Remarketing
The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing allows a company to create user-based advertising and, consequently, display interest-relevant advertisements to Internet users. The operating company of Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us to display advertisements through the Google advertising network or on other websites, tailored to the individual needs and interests of Internet users. Google Remarketing sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor of our website if they subsequently visit websites that are also members of the Google advertising network. With each call-up to a website on which the Google Remarketing service is integrated, the Internet browser of the data subject automatically identifies itself with Google. During the course of this technical procedure, Google gains knowledge of personal data, such as the IP address or the user’s surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the web pages visited by the data subject. Each time our web pages are visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure on to third parties.

The data subject can, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the Internet browser used and thus permanently object to the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the data subject’s information technology system. Additionally, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

Further, the data subject has the possibility of objecting to the interest-based advertising by Google. For this purpose, the data subject must access the link www.google.com/settings/ads from each of their Internet browsers and make the desired settings there. Additional information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.

16. Privacy Policy for the Use and Application of Google+
The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or business-related information. Google+ allows users of the social network to create private profiles, upload photos, and network through friend requests, among other functions. The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

By each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the web browser on the data subject’s information technology system automatically downloads a display of the corresponding Google+ button from Google through the respective Google+ component. During the course of this technical procedure, Google is made aware of what specific sub-page of our website was visited by the data subject. More detailed information about Google+ is available at https://developers.google.com/+.

If the data subject is logged in at the same time on Google+, Google detects with each call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected through the Google+ button and associated with the respective Google+ account of the data subject. If the data subject clicks on one of the Google+ buttons integrated into our website and thereby gives a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores the personal data. Google stores the data subject’s Google+1 recommendation and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject, or other places, such as on Internet pages or in connection with advertisements. Google is also able to link the visit to this website with other personal data stored by Google. Google further records this personal information with the aim of improving or optimizing the various Google services.

Google receives information via the Google+ button whenever the data subject visits our website while being logged into Google+ at the same time; this occurs regardless of whether the data subject clicks on the Google+ button or not. If the data subject does not wish to transmit personal data to Google, they may prevent such a transmission by logging out of their Google+ account before visiting our website.

Additional information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/. More information from Google about the Google+1 button may be obtained from https://developers.google.com/+/web/buttons-policy.

17. Privacy Policy for the Use and Application of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in Google’s search engine results as well as within the Google advertising network. Google AdWords allows an advertiser to predefine specific keywords with the help of which an advertisement on Google’s search results will only then be displayed when the user utilizes the search engine to retrieve a keyword-relevant search result. Within the Google advertising network, the ads are distributed to relevant web pages using an automatic algorithm and according to previously defined keywords. The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of using Google AdWords is to promote our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of Google, and to insert third-party advertising on our website. If a data subject reaches our website via a Google advertisement, a conversion cookie is placed by Google on the data subject’s information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, such as the shopping cart of an online shop system, were called up on our website. Through the conversion cookie, both we and Google can track whether a data subject who reached our website via an AdWords ad generated revenue, i.e., completed or canceled a purchase. The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used by us to determine the total number of users who were served through AdWords ads and to determine the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, such as the web pages visited by the data subject. Each time our web pages are visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure on to third parties.

The data subject can, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the Internet browser used and thus permanently object to the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a conversion cookie on the data subject’s information technology system. Additionally, cookies already in use by Google AdWords may be deleted at any time via a web browser or other software programs.

Furthermore, the data subject has the possibility of objecting to the interest-based advertising by Google. For this purpose, the data subject must access the link www.google.com/settings/ads from each of their Internet browsers and make the desired settings there. Additional information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.

18. Privacy Policy for the Use and Application of Instagram
The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform, allowing users to share photos and videos as well as disseminate such data on other social networks. The operating company of Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website, operated by the controller and on which an Instagram component (Insta button) has been integrated, is accessed, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Instagram component to download a display of the corresponding component from Instagram. During the course of this technical procedure, Instagram is made aware of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Instagram, Instagram detects with each call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected through the Instagram component and is associated with the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated into our website, the data and information transferred with it will be associated with the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram receives information via the Instagram component whenever the data subject visits our website while being logged into Instagram at the same time; this occurs regardless of whether the data subject clicks on the Instagram component or not. If such a transmission of information to Instagram is not desirable for the data subject, they can prevent this by logging out of their Instagram account before visiting our website.

Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

19. Privacy Policy for the Use and Application of Jetpack for WordPress
The controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers additional features to a website operator based on WordPress. Jetpack allows the website operator, among other things, an overview of visitors to the site. Through the display of related posts and publications or the ability to share content on the site, it can also increase visitor numbers. Additionally, security features are integrated into Jetpack, allowing a website using Jetpack to be better protected against brute-force attacks. Jetpack also optimizes and accelerates the loading of images on the website. The operating company of the Jetpack plug-in for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology from Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. Each time one of the individual pages of this website, operated by the controller and on which a Jetpack component is integrated, is accessed, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Jetpack component to submit data to Automattic for analysis purposes. In the course of this technical procedure, Automattic gains knowledge of data that is subsequently used to create an overview of website visits. The data obtained in this way serves the analysis of the behavior of the data subject who accessed the controller’s website and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component will not be used to identify the data subject without obtaining separate express consent beforehand. The data is also made known to Quantcast. Quantcast uses the data for the same purposes as Automattic.

The data subject can, as mentioned above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the Internet browser used and thus permanently object to the setting of cookies. Such an adjustment to the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the data subject’s information technology system. In addition, cookies already set by Automattic can be deleted at any time via a web browser or other software programs. Furthermore, the data subject has the possibility of objecting to the collection of data generated by the Jetpack cookie and related to the use of this website, as well as the processing of such data by Automattic/Quantcast and to preclude any such processing. To do this, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set for this purpose is placed on the data subject’s information technology system. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. However, with the setting of the opt-out cookie, there is a possibility that the websites of the controller will no longer be fully usable for the data subject. The applicable privacy policy of Automattic is available at https://automattic.com/privacy/. The applicable privacy policy of Quantcast is available at https://www.quantcast.com/privacy/.

20. Privacy Policy for the Use and Application of LinkedIn
The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and create new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world. The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For privacy matters outside of the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each visit to our website, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding display of the component from LinkedIn. Further information on LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. In the course of this technical procedure, LinkedIn gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with each call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject. If the data subject clicks on one of the LinkedIn buttons integrated into our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.

LinkedIn receives information via the LinkedIn component whenever the data subject visits our website while being logged into LinkedIn at the same time; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If such a transmission of information to LinkedIn is not desirable for the data subject, they can prevent this by logging out of their LinkedIn account before visiting our website. LinkedIn offers the possibility to unsubscribe from e-mail messages, SMS messages, and targeted ads, as well as manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which can set cookies. Such cookies may be refused at https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy of LinkedIn is available at https://www.linkedin.com/legal/privacy-policy. The LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

21. Privacy Policy for the Use and Application of Pinterest
The controller has integrated components of Pinterest Inc. on this website. Pinterest is a social network. A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or business-related information. Pinterest allows users of the social network to publish image collections and individual images, as well as descriptions, on virtual pinboards (so-called pinning), which can then be shared (so-called repinning) or commented on by other users. The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

With each visit to our website, which is equipped with a Pinterest component (Pinterest plug-in), the Internet browser on the data subject’s information technology system is automatically prompted by the respective Pinterest component to download a display of the corresponding Pinterest component from Pinterest. More information about Pinterest is available at https://pinterest.com/. In the course of this technical procedure, Pinterest gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in at the same time on Pinterest, Pinterest detects with each call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected through the Pinterest component and associated with the respective Pinterest account of the data subject. If the data subject clicks on one of the Pinterest buttons integrated into our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores the personal data.

Pinterest receives information via the Pinterest component whenever the data subject visits our website while being logged into Pinterest at the same time; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If such a transmission of information to Pinterest is not desirable for the data subject, they can prevent this by logging out of their Pinterest account before visiting our website. The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing, and use of personal data by Pinterest.

22. Privacy Policy for the Use and Application of Twitter / X
The controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service where users can publish and distribute short messages (tweets), which are limited to 280 characters. These short messages are available to anyone, including those not logged into Twitter. Tweets are also displayed to the respective user’s followers. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter allows for a broad audience reach through hashtags, links, and retweets. The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

With each visit to our website, which is equipped with a Twitter component (Twitter button), the Internet browser on the data subject’s information technology system is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. More information about Twitter buttons is available at https://about.twitter.com/resources/buttons. In the course of this technical procedure, Twitter gains knowledge of which specific sub-page of our website was visited by the data subject.

The purpose of the integration of the Twitter component is to enable our users to redistribute the content of this website, introduce this website to the digital world, and increase our visitor numbers. If the data subject is logged in at the same time on Twitter, Twitter detects with each call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected through the Twitter component and associated with the respective Twitter account of

the data subject. If the data subject clicks on one of the Twitter buttons integrated into our website, Twitter assigns this information to the personal Twitter user account of the data subject and stores the personal data.

Twitter receives information via the Twitter component whenever the data subject visits our website while being logged into Twitter at the same time; this occurs regardless of whether the data subject clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, they can prevent this by logging out of their Twitter account before visiting our website. The applicable privacy policy of Twitter is available at https://twitter.com/privacy?lang=en.

23. Privacy Policy for the Use of Google Web Fonts
This site uses web fonts provided by Google for the uniform presentation of fonts. When a page is loaded, the browser loads the required web fonts into its cache to display texts and fonts correctly. For this purpose, the browser establishes a connection to Google’s servers. The operator of the Google Web Fonts component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. As a result, Google becomes aware that our website was accessed via the data subject’s IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services, constituting a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. If the browser does not support web fonts, a default font is used by the computer. More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/.

24. Privacy Policy for the Use and Application of YouTube
The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to set video clips and other users to view, rate, and comment on videos for free. YouTube permits the publication of all types of videos, so one can access complete films and TV shows, as well as music videos, trailers, and user-generated videos via the Internet portal. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website, operated by the controller and on which a YouTube component (YouTube video) is integrated, is accessed, the Internet browser on the data subject’s information technology system is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be obtained at https://www.youtube.com/yt/about/. During the course of this technical procedure, YouTube and Google become aware of which specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on YouTube, YouTube recognizes which specific sub-page of our website the data subject visits when a sub-page containing a YouTube video is called up. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google receive information through the YouTube component whenever the data subject visits our website while logged into YouTube; this occurs regardless of whether the person clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desired by the data subject, it can be prevented by logging out of their YouTube account before visiting our website. The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/en/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.

25. Privacy Policy for the Use of PayPal as a Payment Method
The controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via PayPal accounts, which represent virtual private or business accounts. Additionally, PayPal offers the possibility to process virtual payments through credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also assumes fiduciary functions and offers buyer protection services. The European operating company of PayPal is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg.

If the data subject selects “PayPal” as the payment option during the ordering process in our online shop, we automatically transmit the data of the data subject to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing. The personal data transmitted to PayPal usually includes the first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The processing of the purchase contract also requires such personal data, which is related to the respective order.

The transmission of the data is aimed at payment processing and fraud prevention. The controller will transmit personal data to PayPal, in particular, if a legitimate interest for the transmission is given. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit agencies. This transmission is intended for identity and creditworthiness checks. PayPal may transfer personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfill contractual obligations or for data to be processed on its behalf.

The data subject has the possibility to revoke the consent to the handling of personal data at any time from PayPal. A revocation shall not have any effect on personal data which must be processed, used, or transmitted in accordance with (contractual) payment processing. The applicable data protection provisions of PayPal can be retrieved at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

26. Privacy Policy for the Use of Stripe as a Payment Method
The controller has integrated Stripe components on this website. Stripe is a payment service that allows for cashless payments of products and services online. Stripe offers a technical procedure through which the online merchant immediately receives a payment confirmation. This enables the merchant to deliver products, services, or downloads immediately after ordering. The operating company of Stripe in Germany is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the data subject selects “Stripe” as the payment option during the order process in our online shop, data is automatically transmitted to Stripe. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing. When making a payment through Stripe, the purchaser provides their PIN and TAN to Stripe. Stripe then carries out a balance and account validity check and subsequently performs a transfer to the online merchant. The execution of the financial transaction is automatically communicated to the online merchant. The personal data exchanged with Stripe generally includes name, address, email address, IP address, telephone number, mobile phone number, and other data necessary for the payment process.

The purpose of data transmission is payment processing and fraud prevention. The controller may transmit other personal data to Stripe if there is a legitimate interest for the transmission. Personal data exchanged between Stripe and the controller may be transmitted by Stripe to credit agencies. This transmission serves identity and credit checks. Stripe may also transfer personal data to affiliated companies and service providers or subcontractors, as far as this is necessary to fulfill contractual obligations or the data is to be processed on behalf of Stripe.

The data subject has the possibility to revoke their consent for handling personal data at any time from Stripe. A revocation does not affect personal data that must be processed, used, or transmitted in accordance with (contractual) payment processing. The applicable Stripe privacy policy can be accessed at https://www.stripe.com.

27. Legal Basis for Processing
Art. 6 I lit. a GDPR serves as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, when processing operations are necessary for the delivery of goods or the provision of any other service, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example, in cases of inquiries concerning our products or services. If our company is subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data, or other vital information would need to be passed on to a doctor, hospital, or other third parties. Then, the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis is used for processing operations not covered by any of the aforementioned legal grounds, if the processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, except where such interests are overridden by the interests, rights, or freedoms of the data subject. Such processing operations are particularly permitted because they have been specifically mentioned by the European legislator, which considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

28. Legitimate Interests in the Processing Pursued by the Controller or by a Third Party
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business in favor of the well-being of all our employees and shareholders.

29. Period for Which Personal Data Will Be Stored
The criterion for the duration of storage of personal data is the respective statutory retention period. After the expiry of this period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

30. Statutory or Contractual Requirements for the Provision of Personal Data; Necessity for the Conclusion of a Contract; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Failure to Provide Such Data
We clarify that the provision of personal data is partially required by law (e.g., tax regulations) or can also result from contractual provisions (e.g., information about the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with them. Non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Prior to providing personal data by the data subject, the data subject must contact one of our employees. Our employee clarifies to the data subject whether the provision of personal data is required by law or contract, or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and the consequences of the non-provision of the personal data.

31. Existence of Automated Decision-Making
As a responsible company, we refrain from automatic decision-making or profiling. This privacy policy was created using the Privacy Policy Generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the external Data Protection Officer for Berlin, in cooperation with the data protection (GDPR) lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte. For more information on data protection, you can contact: The Federal Commissioner for Data Protection and Freedom of Information, Husarenstraße 30 | D-53117 Bonn Tel.: 49 (0)228-997799-0 poststelle@bfdi.bund.de